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    Offsetting risk with a multiplatform distribution strategy

    Indie info providers are offsetting risk with a multiplatform distribution strategy. Similar to many other kinds of information providers, they feel pressure to be everywhere at once online.

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    Struggling to build sustainable revenue

    Indie info providers are struggling to build sustainable revenue. Interviewees have similar financial challenges to both legacy journalism and other new small businesses.

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    Finding this work fulfilling but difficult

    Indie info providers are finding this work fulfilling but difficult. Like other early entrepreneurs, interviewees tend to work alone, and a lot – as one described it, “every waking hour” – with time divided between the content and the business.

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    Participating Creators

    Check out the indie info providers who took our survey, participated in interviews or created videos for us.

  • China Media Project

    Press Clips

    AI for Human Propaganda

    While journalism cultures around the world grapple seriously with the impact of AI, China’s closed and repressive media system can only celebrate the trend as a technological boost for the storytelling of the state.

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    Team Member

    Karen Wickre

    A longtime writer and editor, communications veteran and inveterate connector, Karen has worked in and around Silicon Valley for 30 years. For CNTI, she oversees content strategy for the organization’s programs, activities, and collaborations. As a corporate writer and editor, she…

  • Post

    Who Pays for Local News in India

    And Why the Answer Should Matter to Every Journalism Market in the World

  • Team Member

    Kayla Dungee

    Kayla Dungee is the Editorial & Communications Manager at the Center for News, Technology, and Innovation. Before joining CNTI, she led communications and design efforts at Untold, a global non-profit embracing and equipping individuals living with HIV/AIDS through holistic programming.…

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    Takeaways from the India AI Impact Summit

    The scale of the India AI Summit has expanded significantly from the early global AI gatherings just a few years ago.

  • Team Member

    Afrooz Mosallaei

    Afrooz Mosallaei is a Research Associate at the Center for News, Technology & Innovation (CNTI) and holds a Ph.D. from Journalism and Media Studies at Rutgers University. Her research examines how digital platforms shape news production and distribution, with a…

  • Press Clips

    AI Versus Accuracy? We’re Willing to Make the Trade-Off

    When asking AI about the news, readers “know the answers they are getting are not perfect.” They keep asking anyway.

  • Press Clips

    AI Basic Training: Newsrooms Offer Little Practical Guidance