Team Member
Janet Coats
Managing Director – Consortium on Trust in Media and Technology, University of Florida
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Discover surveys, research, and insights on public opinion, trust, and innovation and how they intersect with journalism, technology, and society.
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What Independence Really Means for Indie Journalists
This group is more able to innovate, represent diverse communities, and tell stories that might escape institutional newsrooms — stories we need more than ever. But independence, it turns out, is not so simple.
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Press Clips
Can journalists really make a living on Substack?
A few high-profile writers are thriving. For most, it’s still a grind.
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Press Clips
We know more about creator journalists than we ever have
CNTI’s new report is the most comprehensive look yet at the independent journalism economy – and it bummed some of you out.
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Press Clips
‘I’m playing the long game’: Journalists are striking out alone and discovering the business is toughest beat of all
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US Indie Info Providers: Professionally Diverse, Mission-driven, Sometimes Lonely, Rarely Earning Profit
A first look at the people shaping independent information in the United States — and the challenges keeping most of them from breaking even.
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About This Study
How and why we did this study.
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Navigating instability in the journalism industry
Indie info providers are navigating instability in the journalism industry. There is no single pathway to become an indie info provider or even consensus on how they refer to themselves.
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Learning on the job, together
Indie info providers are learning on the job, together. Learning from — and with — peers from similar backgrounds represents an opportunity.
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Bridging humanity and rigor
Indie info providers are bridging humanity and rigor. In contrast with legacy journalism, they tend to marry authenticity with authority, with a very clear sense of their voice and the way they build credibility with their audiences.
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Offsetting risk with a multiplatform distribution strategy
Indie info providers are offsetting risk with a multiplatform distribution strategy. Similar to many other kinds of information providers, they feel pressure to be everywhere at once online.
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Struggling to build sustainable revenue
Indie info providers are struggling to build sustainable revenue. Interviewees have similar financial challenges to both legacy journalism and other new small businesses.