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In many cases, news avoidance is a response to news outlets’ outdated model: The content and its format no longer align with how consumers actually ingest facts and information today, and so fails to meet users’ needs.
CNTI Unveils Findings from a Recent U.S. Survey Examining the Characteristics of Americans who Rely on Content Creators or Influencers for News
Many of the most active US news consumers rely on professional journalists alongside content creators and influencers
CNTI’s survey highlights parallels between Australia and the U.S., and between Brazil and South Africa. While the Global North tends to be older, more educated, and more tech-savvy, they are less optimistic about AI and digital technology’s role in staying…
Technology is important to the public, and they are OK with most journalistic uses
Journalism organizations are valued, but not as the sole arbiters of reliable news reporting
In working to keep informed, knowing who to trust is the greatest challenge asked about
Three-quarters or more value journalism’s role; 56%+ say “everyday people” can produce it
Part of CNTI’s 2024 Defining News Initiative, this report examines how people in four countries perceive journalism, navigate news, and understand its value in a fast-changing information landscape.
50% report experiencing government overreach in the last year
Journalists Easily Articulate Their Distinct Role in Society but Do Not Think the Public Can