Media Sustainability & Relevance
In the face of an evolving financial, technological and political landscape, journalism producers must grapple with both how to survive financially and how to ensure its services meet the needs of its audience — all while maintaining editorial independence. CNTI’s work explores how new business strategies, technology, government regulations and content ideas could impact journalism’s future.
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Showing 1 – 12 of 25 Posts
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Action, Ease & Personalization: AI Chatbot News Experiences
How habitual AI chatbot users in the US and India stay informed
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Information needs
Interviewees use AI chatbots to act on what’s happening and to understand it, more than simply to know about it or to feel something about it
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Chatbot Experience
Interviewees see AI chatbots as fast, easy, personalized, customizable and friendly ways of getting information
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Where Information Comes From
Few interviewees have deep knowledge about how either journalism or AI chatbots work. At the same time, interviewees expressed generally positive attitudes towards AI chatbots alongside generally negative ones towards news media.
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Journalism producers will (re)see their product as a business
To be successful, news information producers will need to conduct a smart market analysis to determine the demand, demographics, economics and startup costs to launch.
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Who Is a ‘Journalist?’ An Evolving Definition
“Prior to the digital era, who was a journalist was largely defined by the small mix of news outlets available,” said Amy Mitchell.
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CNTI Newsgeist 2025: Trust, Truth and Innovation in a Shifting Industry
From October 10 to 12, 180 participants gathered in Phoenix, Arizona, for the first CNTI-led Newsgeist.
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Most People in Four Countries Describe Journalists Positively
Strong majorities in Australia, Brazil, South Africa and the US use only favorable terms to describe journalists’ traits
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Focus Group Insights #3: In a Digital World, Getting the News Requires More Work, Not Less
Research shows audiences are shifting from print and TV to digital platforms, but CNTI focus groups reveal a more active reality: people curate, verify, and engage with diverse news sources to stay informed in today’s complex media landscape.
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Building News Relevance
How can the news media remain relevant, particularly with young audiences and underserved communities?