Media Sustainability & Relevance

In the face of an evolving financial, technological and political landscape, journalism producers must grapple with both how to survive financially and how to ensure its services meet the needs of its audience — all while maintaining editorial independence. CNTI’s work explores how new business strategies, technology, government regulations and content ideas could impact journalism’s future.

Showing 1 – 12 of 17 Posts

  • Who Is a ‘Journalist?’ An Evolving Definition

    “Prior to the digital era, who was a journalist was largely defined by the small mix of news outlets available,” said Amy Mitchell.

  • Newsgeist 2025 logo, event information

    CNTI Newsgeist 2025: Trust, Truth and Innovation in a Shifting Industry

    From October 10 to 12, 180 participants gathered in Phoenix, Arizona, for the first CNTI-led Newsgeist.

  • Most People in Four Countries Describe Journalists Positively

    Strong majorities in Australia, Brazil, South Africa and the US use only favorable terms to describe journalists’ traits

  • Focus Group Insights #3: In a Digital World, Getting the News Requires More Work, Not Less

    Research shows audiences are shifting from print and TV to digital platforms, but CNTI focus groups reveal a more active reality: people curate, verify, and engage with diverse news sources to stay informed in today’s complex media landscape.

  • Building News Relevance

    How can the news media remain relevant, particularly with young audiences and underserved communities?

  • Building News Economic Sustainability

    How can public policy addressing economic support for news enable independent, competitive journalism without creating political or legacy bias?

  • Poynter logo

    Walter Cronkite signed off — and trust in the press steadily eroded

    Once a voice of authority, the decline of trust in the press has mirrored the rise of a more fragmented, polarized media world.

  • What journalists and the public think about journalism and technology

    Researchers at the Center for News, Technology & Innovation shed light on a mismatch between how journalists and the public view journalism in the age of artificial intelligence.

  • Newsfluencer: Journalists discuss the challenges faced by professionals on social media

    To explain the changes imposed by digital media on information consumption, Jay Barchas-Lichtenstein, research manager at the Center for News, Technology and Innovation, presented a study that gathered data from South Africa, Australia, Brazil, and the United States involving journalists,…

  • ISOJ panel explores evolving definitions of journalists and journalism in the era of influencers

    With influencers rising in popularity, debates about what constitutes “journalism” and a “journalist” have found their way into newsrooms.

  • What the Public Wants from Journalism in the Age of AI: A Four Country Survey

    Three-quarters or more value journalism’s role; 56%+ say “everyday people” can produce it

  • Enabling a Sustainable News Environment: A Framework for Media Finance Legislation

    An analysis of 23 policies affecting over 30 countries