
Americans Who Rely on Content Creators or Influencers for News Are Active Consumers Who Value the Role of Journalism in Society
Many of the most active US news consumers rely on professional journalists alongside content creators and influencers
In the face of an evolving financial, technological and political landscape, journalism producers must grapple with both how to survive financially and how to ensure its services meet the needs of its audience — all while maintaining editorial independence. CNTI’s work explores how new business strategies, technology, government regulations and content ideas could impact journalism’s future.
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Many of the most active US news consumers rely on professional journalists alongside content creators and influencers

Three-quarters or more value journalism’s role; 56%+ say “everyday people” can produce it

Research shows audiences are shifting from print and TV to digital platforms, but CNTI focus groups reveal a more active reality: people curate, verify, and engage with diverse news sources to stay informed in today’s complex media landscape.

An analysis of 23 policies affecting over 30 countries

How can copyright law be modernized in a way that benefits independent, competitive journalism and an open internet?

How can we ensure that algorithms identify and promote fact-based, independent journalism?

How can public policy enhance an open, innovative environment for a diverse press?

How will evolving technology and media formats change societal expectations for and relationships with news?

What are sustainable models for open distribution and consumption of news and information?