Media Sustainability & Relevance

In the face of an evolving financial, technological and political landscape, journalism producers must grapple with both how to survive financially and how to ensure its services meet the needs of its audience — all while maintaining editorial independence. CNTI’s work explores how new business strategies, technology, government regulations and content ideas could impact journalism’s future.

Showing 1 – 12 of 17 Posts

  • No Newsroom, No Problem: Building Credibility on Your Own

    Join CNTI and News Creator Corps for a conversation with four panelists working at different points of the evolving indie landscape.

  • What Independence Really Means for Indie Journalists

    This group is more able to innovate, represent diverse communities, and tell stories that might escape institutional newsrooms — stories we need more than ever. But independence, it turns out, is not so simple. 

  • Who Pays for Local News in India

    And Why the Answer Should Matter to Every Journalism Market in the World

  • Action, Ease & Personalization: AI Chatbot News Experiences

    How habitual AI chatbot users in the US and India stay informed

  • Newsgeist 2025 logo, event information

    CNTI Newsgeist 2025: Trust, Truth and Innovation in a Shifting Industry

    From October 10 to 12, 180 participants gathered in Phoenix, Arizona, for the first CNTI-led Newsgeist.

  • Most People in Four Countries Describe Journalists Positively

    Strong majorities in Australia, Brazil, South Africa and the US use only favorable terms to describe journalists’ traits

  • Building News Relevance

    How can the news media remain relevant, particularly with young audiences and underserved communities?

  • Building News Economic Sustainability

    How can public policy addressing economic support for news enable independent, competitive journalism without creating political or legacy bias?

  • Americans Who Rely on Content Creators or Influencers for News Are Active Consumers Who Value the Role of Journalism in Society

    Many of the most active US news consumers rely on professional journalists alongside content creators and influencers

  • What the Public Wants from Journalism in the Age of AI: A Four Country Survey

    Three-quarters or more value journalism’s role; 56%+ say “everyday people” can produce it

  • Focus Group Insights #3: In a Digital World, Getting the News Requires More Work, Not Less

    Research shows audiences are shifting from print and TV to digital platforms, but CNTI focus groups reveal a more active reality: people curate, verify, and engage with diverse news sources to stay informed in today’s complex media landscape.

  • Enabling a Sustainable News Environment: A Framework for Media Finance Legislation

    An analysis of 23 policies affecting over 30 countries