Focus Area

News Relevance

How can the news media remain relevant, particularly with young audiences and underserved communities?

Associated Issue Primer

  • CNTI’s Summary

    CNTI aims to help news publishers and policymakers understand the current challenges of news relevance as a means to enabling more informed internet and media policy and a healthy information system. The importance the public places on the news media inherently impacts the digital news environment and any feasible solutions to its current challenges. Even the best internet policy cannot ensure the future of independent journalism and an open internet if the news media, at large, does not carry credibility and relevance with the audiences it strives to serve. This is particularly important when it comes to younger audiences and those in underserved communities.

    Read Full Issue Primer: Building News Relevance
    Building News Relevance

Read The Latest

Showing 1 – 7 of 7 Posts

  • white man standing. two white women sitting, one holding microphone.

    AI for Sustainability: Building Journalism’s Future

    Innovations and insights from across the Western Balkans and Central Europe

  • Newsgeist 2025 logo, event information

    CNTI Newsgeist 2025: Trust, Truth and Innovation in a Shifting Industry

    From October 10 to 12, 180 participants gathered in Phoenix, Arizona, for the first CNTI-led Newsgeist.

  • Most People in Four Countries Describe Journalists Positively

    Strong majorities in Australia, Brazil, South Africa and the US use only favorable terms to describe journalists’ traits

  • Qué quiere el público del periodismo en la era de la IA: una encuesta en cuatro países

    Tres cuartos o más de los encuestados valoran el papel del periodismo; más del 56 % dice que “la gente común” puede producir periodismo

  • Focus Group Insights #3: In a Digital World, Getting the News Requires More Work, Not Less

    Research shows audiences are shifting from print and TV to digital platforms, but CNTI focus groups reveal a more active reality: people curate, verify, and engage with diverse news sources to stay informed in today’s complex media landscape.

  • Americans Who Rely on Content Creators or Influencers for News Are Active Consumers Who Value the Role of Journalism in Society

    Many of the most active US news consumers rely on professional journalists alongside content creators and influencers

  • What the Public Wants from Journalism in the Age of AI: A Four Country Survey

    Three-quarters or more value journalism’s role; 56%+ say “everyday people” can produce it

Explore More Topics