Topic
Media Sustainability & Relevance

In the face of an evolving financial, technological and political landscape, journalism producers must grapple with both how to survive financially and how to ensure its services meet the needs of its audience — all while maintaining editorial independence. CNTI’s work explores how new business strategies, technology, government regulations and content ideas could impact journalism’s future.
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Focus Areas
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Algorithms & Quality News
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How can we ensure that algorithms identify and promote fact-based, independent journalism?
Digital platforms subtly guide how we create and discover content. People around the world increasingly rely on digital intermediaries for news and information, and newsrooms must now optimize online content for clicks, shareability and engagement. In this environment, ensuring that algorithmic selection incentivizes high-quality information plays an important role in promoting an informed public, protecting an independent press and enhancing platform credibility. Alongside the need for legal and organizational policy to promote platform transparency, cross-industry collaboration is critical to ensuring that platform algorithms select and prioritize fact-based, independent news content.
Explore Focus Area Algorithms and Quality News
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Building News Economic Sustainability
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How can public policy addressing economic support for news enable independent, competitive journalism without creating political or legacy bias?
Independent journalism is critical to functioning democracies. As the global news industry largely continues to face financial struggles, governments have responded with a range of policy initiatives to provide economic support to commercial, public and local news media. Among these, recent media bargaining legislation in Australia and Canada has become the starting point for policy debates in many parts of the world. These policy debates bring several challenges to light, including tensions between the news as a public good versus a market product, the role of public policy in compensating for market forces and the risk of increasing media dependence on, and undue influence from, governments and platforms. Policy aiming to support the economic sustainability of news media cannot be one-size-fits-all; it must be context-sensitive and protect media independence, free expression and an open internet.
Explore Focus Area Building News Economic Sustainability
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Building News Relevance
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How can the news media remain relevant, particularly with young audiences and underserved communities?
CNTI aims to help news publishers and policymakers understand the current challenges of news relevance as a means to enabling more informed internet and media policy and a healthy information system. The importance the public places on the news media inherently impacts the digital news environment and any feasible solutions to its current challenges. Even the best internet policy cannot ensure the future of independent journalism and an open internet if the news media, at large, does not carry credibility and relevance with the audiences it strives to serve. This is particularly important when it comes to younger audiences and those in underserved communities.
Explore Focus Area News Relevance
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Enhancing News Diversity
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How can public policy enhance an open, innovative environment for a diverse press?
We will be creating primers and other materials for each of the 15 issue areas over time. Please sign up to receive the latest updates and releases.
Explore Focus Area Enhancing News Diversity
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Evolving Technology & Media
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How will evolving technology and media formats change societal expectations for and relationships with news?
We will be creating primers and other materials for each of the 15 issue areas over time. Please sign up to receive the latest updates and releases.
Explore Focus Area Evolving Tech
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Modernizing Copyright Law
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How can copyright law be modernized in a way that benefits independent, competitive journalism and an open internet?
Copyright laws must be modernized for the digital age. The methods of creating, citing and utilizing creative works have changed dramatically since current laws were written. The definition of “publisher” becomes nebulous when anyone with an internet connection can create and share their work. It is challenging to propose and debate modernization strategies without fully understanding who and what would be affected or how these challenges vary by country, which may harm journalists’ ability to participate in that process. More informed and comprehensive discussions among publishers, technology companies and policymakers are needed to structure new laws in a way that protects journalistic work while also recognizing the ways the public accesses and interacts with creative works in our digital societies.
Explore Focus Area Modernizing Copyright Law
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Open Distribution of News
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What are sustainable models for open distribution and consumption of news and information?
We will be creating primers and other materials for each of the 15 issue areas over time. Please sign up to receive the latest updates and releases.
Explore Focus Area Open Distribution
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Showing 1 – 6 of 14 Posts
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Enabling a Sustainable News Environment: A Framework for Media Finance Legislation
An analysis of 23 policies affecting over 30 countries
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Modernizing Copyright Law
How can copyright law be modernized in a way that benefits independent, competitive journalism and an open internet?
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Algorithms & Quality News
How can we ensure that algorithms identify and promote fact-based, independent journalism?
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Open Distribution of News
What are sustainable models for open distribution and consumption of news and information?
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Evolving Technology & Media
How will evolving technology and media formats change societal expectations for and relationships with news?
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Enhancing News Diversity
How can public policy enhance an open, innovative environment for a diverse press?
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